CMO demands and wishlist regarding Neuromarketing
By: Carla Nagel | CMO demands and wishlist regarding Neuromarketing | NMSBA News
To make the project viable, we need the NMSBA community to share opinions regarding the issues to address. Next to this, there is an opportunity for up to 8 companies to sponsor (for a fee) the survey. Support will be officially recognized and their top managers will be interviewed to share experiences. Further, vignettes of the sponsors’ activities or mini-cases will be featured in the published book. The final report will be presented at the Neuromarketing World Forum in Barcelona and shared with the CMOC worldwide. Leon Zurawicki (email@example.com) from the University of Massachusetts runs the study. Send him any suggestions you have.