Benny Briesemeister Neurotalent of the Year 2015
By: Simone Oude Luttikhuis | Benny Briesemeister Neurotalent of the Year 2015 | NMSBA News
Students from globally recognized academic institutions vied for the honor of claiming a top spot, as their peers voted for what they deemed to be the most relevant and groundbreaking research in the fields of consumer neuroscience, neuroeconomics, marketing, market research or neuromarketing.
Ultimately, the top three finalists were selected, among them Samir Karzazi and Dalia Bagdziunaite of the Copenhagen Business School. Benny Briesemeister, studying at the Free University Berlin, was crowned as the winner for his study on predicting purchase decisions. He will receive a prize of €3000 in cash from our sponsor NEUROHM.
Predicting Purchase Decisions
Hook or Unhook – Unpacking the “Hook” of Shopaholics
Bringing Neuro into Finance and Accounting
Congratulations are in order for the three winners. We look forward to welcoming them during the Neurotalents of the Year ceremonies on March 25, in Barcelona. There, on the main stage of Neuromarketing World Forum, they will have an opportunity to present their research.
You can read the papers of all the neurotalent candidates here.
NEW AWARD: Neuro Personality of the Year
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