Brain activity data may improve stock market forecasts, study shows

Brain activity data may improve stock market forecasts, study shows

Brain activity data may improve stock market forecasts, study shows 150 150 icnagency

By: Linda Geddes | Brain activity data may improve stock market forecasts, study shows | Neuroscience | The Guardian

US research suggests scans offer better price predictions than the actual choices investors make

From never trading during the first 30 minutes, to not returning to a stock for a third time, financial investors have a stack of superstitions for predicting stock price changes. Now neuroscientists may have hit upon a more accurate prediction tool: scans of people’s brain activity just before they make investment choices.

A study in the Journal of Neuroscience suggests brain activity may be a better predictor of stock price changes than prior market trends, or the actual stocks people decide to invest in.

Continue reading…

icn-neurocience

Latest news and features from theguardian.com, the world’s leading liberal voice
Back to top