By: Carla Nagel | Call for Papers – Journal of Shopper Research | NMSBA News
The Journal of Shopper Research invites you to submit an article. It is a peer-reviewed and open access journal distributed in the U.S. and internationally in digital and printed formats. The Journal publishes quality academic and commercial research providing new knowledge and understanding of shopper behavior with the potential to improve business practice. They are particularly interested in research that helps to identify the consumer, product, and contextual factors that are most influential in the shopper’s journey and drive the conversion of consumer demand into purchase.
The deadline for article submissions is Friday October 27.
The Journal provides a quick and constructive review process and timely publication of research findings. Submissions are accepted on an ongoing basis for consideration for upcoming issues of the Journal. The suggested length for an article is 3,000 to 6,000 words, which would be approximately 10 to 20 double-spaced typed pages; plus tables, charts, figures, and references. Published articles will typically be in the range of 5-10 journal pages, with shorter papers encouraged. Authors can use appendices to provide relevant supplemental materials. Papers can be submitted online via the Journal of Shopper Research website. Guidelines Papers should provide original insights based on objective, rigorous research. Empirical papers are preferred, but theoretical/conceptual papers will also be considered.
Given their readership of marketing academics and industry professionals, please highlight the practical implications of the research findings. The following is an indicative list of possible areas for submissions, but other topics are welcomed:
• Integrating digital and physical retailing
• Best practices and principles in shopper marketing
• Managing shopper time and attention
• Understanding and addressing customer heterogeneity
• New technologies and metrics for tracking shopper behavior and retail performance
• Measuring the cognitive and emotional response of shoppers
• Assessing the impact of in-store and online marketing activities
• Boosting shopper engagement and reducing friction in the shopping process
• Understanding shopping trips
• Benchmarking the customer experience across retailers, channels, and/or product categories
• Comparing shopping environments for services, durables and packaged goods
Any questions or to submit abstracts for feedback – please contact the Editors:
Dr. Raymond Burke (Editor-In-Chief)
E.W. Kelley Professor of Business Administration
Director, Customer Interface Laboratory
Indiana University, Kelley School of Business