How your brain decides how you vote | Daniel Glaser

How your brain decides how you vote | Daniel Glaser

How your brain decides how you vote | Daniel Glaser 150 150 icnagency

By: Daniel Glaser | How your brain decides how you vote | Daniel Glaser | Neuroscience | The Guardian

When it comes to making decisions our brains are as simplistic as our election process

As the election draws nearer many us feel dread at how a complex array of issues facing our country gets squeezed into a winner takes all, first past the post voting process. It doesn’t seem right that the diversity of the electorate’s views is simplified into a simple decision. But that’s the way it works.

And, strangely enough, this is exactly how the brain works, too. Neurones either fire or they don’t; each nerve cell returns a single result despite the infinite number of thoughts and decisions that lead up to it.

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