By: Simone Oude Luttikhuis | Call for Papers: ‘Consumer Neuroscience and Neuromarketing’ | NMSBA News
Call for Papers: ‘Consumer Neuroscience and Neuromarketing’
Cogent Psychology welcomes submissions to a special issue on ‘Consumer Neuroscience and Neuromarketing’.
About a decade ago, scientists from the diverse fields of neuroscience, psychology and economics began to join forces in order to achieve a more thorough understanding of human decision making in economic contexts and its underlying neurophysiological processes. The discipline of consumer neuroscience was born. Today, the insights generated by this research are not only of academic interest, but are also put into practice by a discipline known as neuromarketing. Both areas are highly interdisciplinary and considered to be two sides of the same coin.
This special issue of Cogent Psychology will provide a platform for scientifically sound consumer neuroscience and neuromarketing studies. It aims to provide a collection of articles that summarize, aggregate and re-evaluate existing knowledge in the field of consumer neuroscience and its application in the field: neuromarketing. It will develop and expand existing methodological practices by demonstrating their application in basic and applied consumer research; provide new insights into consumers decision making and the underlying neuro-cognitive processes in terms of cognition, emotion, attention, memory and shopping behavior research and finally, demonstrate the added value of neuroscientific methods and research in the understanding of the consumer by predicting consumer behavior at a large scale.
We would like to place a special focus on interdisciplinary approaches that shed light on the interplay between psychological (e.g. personality, emotion, memory, …), neurophysiological (e.g. EEG, fMRI, GSR, eyetracking, …) and economic variables (e.g. willingness-to-pay, branding, choice, …), and on those approaches that apply a sound neuro-scientific methodology for applied research and real world problems but provide results of interest for a broader audience.
The special issue welcomes research and review articles, including but not limited to the following topics:
- neurophysiological processes involved in decision making/consumer choices
- branding on the brain
- advertising and marketing affects on emotion, attention, memory, …
- prediction of marketing effectiveness using neuro-scientific methods
- ethical considerations concerning neuromarketing
- the future of neuroscience in business
To submit your work, please visit the journal’s dedicated online submission system:
During the submission process you will be able to confirm that your work is intended for the special issue.
We look forward to working with you to bring exciting new scholarship to the widest possible audience.
Benny B. Briesemeister
Center for Applied Neuroscience & NEUROSPECTIVE Berlin, Germany